Creativity and Authenticity in an Emerging Naija’s Youth Hip Hop Culture

Idom T. Inyabri[1], Eyo O. Mensah[2], Kaka Ochagu[3]

See authors' affiliations

[1] PhD, Department of English and Literary Studies, University of Calabar, Nigeria

[2] PhD (Corresponding Author), Department of Linguistics, University of Calabar, Nigeria, ORCID: 0000-0001-5838-0462, e-mail: eyomensah2004@yahoo.com

[3] PhD, Department of General Studies, College of Health Technology, Calabar, Nigeria

 

Abstract

DOI: 10.5281/zenodo.8387864

Since the last quarter of the 20th century, hip hop has become a cultural means of self-expression, entertainment, and empowerment for youths throughout the world. The creative manipulation of verbal and non-verbal codes has been the main vehicle through which the enormous hip hop cultural industry has been sustained and revitalized. This study investigates the creative ingenuity of a group of Naija (Nigerian) youths in Calabar, south-eastern Nigeria, in the creation of a peculiar hip hop brand in the Nigerian Hip Hop Nation (NHHN). Particularly, the study works through Appadurai’s (1996, 2002) theory on migration and the electronic media as agents of modernity to apprehend the emergence and development of hip hop in Nigeria through the example of Calabar hip hop exponents. This article also derives discursive insight from Alim’s (2009) idea of style as a major non-verbal linguistic vector of hip hop to identify and interrogate the creative ingenuity of the Nigerian youths here examined. Our study concludes that through the formation of a creative bond and the manipulation verbal and performance codes from their cultural space these Nigerian youths have established a peculiar brand of hip hop and are contributing to the transnational, multi-vocal Global Hip Hop Nation.

10.5281/zenodo.8387864

Keywords: Naija Hip Hop, Calabar; Electronic Media, Migration, Identity, Style, Youth; Creativity, Authenticity, Postcolonialism, Poststructuralism.

References

Adedeji, W. (2013). African Popular Culture and the Path of Consciousness: Hip Hop and the Culture of Resistance in Nigeria. Postcolonial Text, 8 (3-4), 1-18

Adeniyi, E. (2020). Nigerian Afrobeats and Religious Stereotypes: Pushing the Boundaries of a Music Genre Beyond the Locus of Libertinism. Contemporary Music Review, 39(1), 59-90.

Alim, S. (2009). Translocal Style Communities: Hip Hop Youth as Theorist of Style, Language, and Globalization. Pragmatics, 19 (1), 103-127.

Appadurai, A. (1996). Modernities at Large: Cultural Dimensions of Globalization. Minneapolis: University of Minneapolis Press.

Appadurai, A. (2001). Disjuncture and differences in the global cultural economy. In: J. Inda & R. Rosalda (Eds.) 2001. The Anthropology of Globalisation: A Reader. Oxford: Blackwell, 46-64.

Aye, E. (2000). The Efik People. Calabar: Glad Tiding.

Bakhtin, M.M. (1981). The Dialogic Imagination: Four Essays. Austin: University of Texas Press.

Bhabha, H. (1994). The Location of Culture. London: Routledge.

Carlson, A. B. (2010). Calabar Carnival: A Trinidadian tradition returns to Africa. African Arts, 43(4), 42-59.

Decker, J. (1993). The state of rap: Time and place in hip hop nationalism. Social Text, 34(1), 53-84.

Driessen, H. & Jansen, W. (2013). The hard work of small talk in ethnographic fieldwork. Journal of Anthropological Research, 69(2), 249-263.

Dyson, M. E. (2007). Know What I Mean? Reflections on Hip-hop. New York: Basic Citivas Books

Eckert, P. & McConnell-Ginet, S (1992). Think practically and look locally: Language and Gender as Community-based Practice. Annual Review of Anthropology, 21, 461-490.

Eze, S. U. (2020). Sexism and Power Play in the Nigerian Contemporary Hip Hop Culture: The Music of Wizkid. In Contemporary Music Review, 39(1), 167-185.

Fenton, J. A. (2016). Masking and money in a Nigerian metropolis. The economics of Performance in Calabar. Critical Interventions. 10(2), 172-192.

Fuller, E. (1996). Calabar: The Concept and its Evolution. Calabar: University of Calabar Press.

Henshaw, A. (2004).  A History of the Efik People. Calabar: Wusen Press.

Imbua D. (2008). The offshore British community and Old Calabar merchants 1650- 1700. Abibisem: Journal of African Culture and Civilization, 1(1), 34-50.

Inyainya. “Kukere”. https://www.youtube.com/watch?v=4YvzTizFakk.

Inyabri, I. (2008). Orality, Subjectivity and Communality in contemporary Nigerian pop music. JONEL: Journal of English and Literature, 7, 163-175.

Inyabri, I. (2013). Youth and postcolonial subjectivity in contemporary Nigerian pop music. Postcolonial Text, 8(3&4), 1-17.

Inyabri, I. (2016). Youth and linguistic stylisation in Naija Afro Hip hop. Sociolinguistic Studies, 10(1–2), 89–108.

Inyabri, I. (2022). Globalization, African popular culture and hip hop: An embedded history. In: T. Falola & M. Salau (Eds.) Africa in global history. New York: De Gruyter, 355-372.

Kiessling, R. & Mous, M. (2004). Urban Youth Languages in Africa. Anthropological Linguistics, 46(3), 303-341.

Lazarus, S. (2018). Birds of a Feather flock together: the Nigerian Cyber Fraudsters (Yahoo Boys) and Hip Hop Artists. Criminology, Criminal Justice, Law and Society, 19(2), 63-80.

Ligtvoet, I. (2018). Made in Nigeria: Duress and upward mobile youth in the biography of a young entrepreneur in Enugu. Conflict and Society, 4 (1), 275-287.

McLeod, S, (2004). The Interview method. Retrieved May 17, 2020 from www.simplepsychology.org/interview.hmtl

Mensah, E. (2012). Youth slanguage in Nigeria: A case study of the Ágábá Boys. Sociolinguistic Studies. 6(3), 387-419.

Mensah, E. (2021). A sociolinguistic study of address terms in a Nigerian university’s staff Club. Poznan Studies in Contemporary Linguistics, 57(4), 677-707.

Mensah, E. & Nkamigbo, L. (2016). All I want is your waist: Sexual metaphors as youth language in Nigeria. Sociolinguistic Studies, 10(1-2), 177-198.

Morgan, M. & Bennett, D. (2011). Hip-hop and the global imprint of a Black cultural form. Daedalus, 140(2), 176-196.

Nair, K. (1972). Politics and Society in South-eastern Nigeria 1814 – 1906): A Study of Power, Diplomacy and Commerce in Old Calabar. London: Frank Cass.

Niyi, A. & Onanuga, P. (2020). Voicing Protest’: Performing Cross-Cultural Revolt in Gambino’s ‘This is America’ and Falz’s ‘This is Nigeria’. Contemporary Music Review, 39(1), 6 -36.

O’Brien, D. C. (1996). A lost Generation? Youth identity and state decay in West Africa. In: R. Werbner & T. Ranger (Eds.) Postcolonial Identities in Africa. London: Zeb, 55-74.

Okuyade, O. (2011). Aesthetics, Politics and recent Nigerian Popular Music as Counter-narratives. In: J. T. Tsaaior (Ed.). Politics of the Postcolonial Text: Africa and its Diasporas. Lagos: CBAAC, 158-181.

Olusegun-Joseph, Y. (2020). Singing the Body: Postmodern Orality and the Female Body in the Nigerian Hip Hop Nation. Contemporary Music Review, 39(1), 117-136.

Omoniyi, T. (2009). ‘So I choose do am Naija Style’: Hip Hop Language and Postcolonial Identities. In: H. S. Alim, A. Ibrahim & A. Pennycook (Eds.) Global Linguistic Flows: Hip Hop Cultures, Youth Identities and the Politics of Language. New York: Routledge, 25-42.

Onanuga, P. A. & Onanuga, A. O. (2020). Violence, Sexuality and Youth Linguistic Behaviour: an Exploration of Contemporary Nigerian Youth Music. Contemporary Music Review, 39(1), 137-166.

Pennycook, A. and Mitchell, T. (2009). Hip Hop as Dusty Foot Philosophy: Engagiging Locality. In: H. S. Alim, A. Ibrahim, & A. Pennycook (Eds.) Global Linguistic Flows: Hip Hop Cultures, Youth Identities and the Politics of Language. New York: Routledge, 25-42.

Shonekan , S. (2012). Nigerian hip hop: exploring a black world hybrid. In: E. S. Charry (Ed.) Hip hop Africa: new African music in a globalizing world. Bloomington: Indiana University Press, 147- 167.

Spradley, J. (1980) Participant Observation. New York: Holt, Rinehart and Winston.

Terourafi, M. (2010). Introduction: A fresh look at some old Questions. In: M. Terkuorafi (Ed.) 2010. The Languages of Global Hip Hop. New York: Continuum, 1-18.

Upper X. Skwinik. https://www.youtube.com/watch?v=Ppg50b8ul2c

9ice. “Street Credibility”.  https://m.youtube.com/watch?v=BEymsiBpceQ