Silenced by stereotypes: the gender bias in media discourse on female politicians 

Language, Discourse & SocietyJune 2025

Yuliia Mostova [1]

DOI: 10.5281/zenodo.15761874

[1] Palacký University Olomouc, ORCID: 0009-0005-3893-7354, yuliia.mostova01@upol.cz
 
 

Abstract

The representation of female politicians in media discourse has long been a topic of concern due to the pervasive gender bias that is often present in their portrayal. This study examines the gender bias in Czech media discourse on female politicians, with a particular focus on how stereotypes contribute to the marginalization and silencing of women in politics. Using a content analysis approach, the study analyzes Czech newspaper titles to uncover the ways in which gender stereotypes are constructed and perpetuated in media discourse. The findings reveal a clear gender bias in the language used to describe and refer to female politicians, with women often being subjected to double standards and negative stereotypes. The implications of this bias are significant, as media discourse has the potential to shape public perceptions of female politicians and influence their political careers. This study highlights the need for media outlets to adopt more inclusive and equitable language in their coverage of politics, in order to promote gender equality and support the representation of women in political leadership

Keywords: female politicians, media discourse, gender bias, Czech language, stereotypes, newspaper titles

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